Entrepenerd

I mean really - how the hell is anybody getting anything done. I’ve gotten at least half a dozen emails lately with a subject like “I’m canceling everything to get this to you!”.

BE ORIGINAL!!! If I get the same email with the same subject line from a half a dozen people, you can pretty much rest assured that I’m not going to be opening them.

I believe that this is one of the most important things to remember when you’re marketing online. BE YOURSELF! Your prospects don’t want to hear a bunch of regurgitated garbage that some vendor pasted on an affiliate page. If you don’t have anything original to say about a product you’re promoting, then don’t promote it. Especially in the IM market.

I have to say one person in the IM space that I really respect for this is Jason Moffatt. He doesn’t flood my box with emails, and when he sends something, you know it was him who wrote it. He’s personal. He’s original. Do what he does — only do it YOUR way. [/fanboy rant off]